Hottest Product Category at ISTE 2012!

I'm launching a new theme for this blog: mobile education. My focus is on the creating and marketing of it.

 I was just at the ISTE 2012 conference in San Diego. My observation is that the hot new product on the floor was....(drum roll please).....Ipad covers and protection devices.

There must have been a dozen booths selling covers and protectors and what not. One booth had little rubber balls that go on each corner of the IPAD and protects them when they fall.

 Here's what amuses me. Actually, it make me cry. The schools were apparently acquiring these covers in bulk. Some were $5 per Ipad, some were $25.

 But, when I talk to them about educational content for their Ipads, they all answered the same way: This year we are only using free Apps. THIS YEAR WE ARE ONLY USING FREE APPS! Great, instead of having a team of people slaving over educational content, I should be importing rubber balls with slits in them to put onto the corners of Ipads at $20 per shot.

You think I'm kidding. Here are a few write-ups from the ISTE Exhibition Hall Guide:

http://www.tridentcase.com/

Trident Case was founded with the mission to create the toughest cases available for the ever-expanding mobile device market. Trident Case provides protective cases for a broad range of mobile devices, and for a variety of different brands, such as Apple®, Motorola®, Samsung® and many more!

 booth(s)exhibitor name2022Cyber Acoustics1902Gumdrop Cases2622IPEVO, Inc.2113M-Edge2241MessageSolution, Inc.2318OtterBox1903Trident Case

booth(s)	exhibitor name
5125	Anthro Corporation
3931	Asus Computer International
1919	BinaryLabs/Brain Parade
5201	Califone International, Inc.
4919	Camcor, Inc.
5522	Carrot App
5924	classroomsmart
4828	Cloudpath Networks Inc.
2253	CognitivEdge
3220	CSI Technology Outfitters/Cloud Services
2339	Custom Educational Furniture
2022	Cyber Acoustics
3013	Dell Inc.
2647	DisplayNote Technologies Ltd.
5945	DNP Denmark
5519	DyKnow
2346	E Ink Corporation
5227	Educational Collaborators’ One-to-One Pavilion
4307	eInstruction
2311	Ergotron
5708	eSpark Learning
4743	Evernote
3247	Fujitsu
3122	G-Form, LLC
4709	GovConnection, Inc.
5207	HAIKU Learning Systems, Inc.
2031	HITN - Project Lamp
2029	HITN – Hispanic Information and Telecommunications Network
2923	iKeyboard, Inc.
2250	JAMF Software
5401	KeLIA (Korea e-Learning Industry Association
2003	Lexia Learning Systems, Inc.
2113	M-Edge
2650	Marie's Words
5820	MediaCore
3221	Mobile Beacon
5717	Nearpod
2318	OtterBox
3729	PASCO Scientific
4237 4733	Qwizdom, Inc.
3537 3737	Renaissance Learning
5929	School App Kit
5713	SchoolTube, Inc.
4213	SP Controls
2352	Splashtop Inc.
2141	Stoneware, Inc.
5213	Teachscape
1903	Trident Case
3947	Vernier Software & Technology